I don't understand how one can vilify things like requiring the customer to print out a boarding pass when the business model in question is to offer the cheapest possible flights.
Ryanair operates to the maximum possible efficiency, and whenever you fail to comply with their procedures you cost the company that efficiency. Something as simple as printing a boarding pass requires printers at the desks, a person or machine to print the pass, and disrupts the process flow. Yes charging ludicrous penalties is profitable, but it certainly deters people from not following the rules.
I would sooner complain about not being able to present my boarding pass as a QR code on my phone screen. That would require some capital investment on part of Ryanair, but would not cost them in efficiency. If my phone dies or I can't open the email, well thats my fault and I probably owe them the 60 pounds (or whatever it is)
Comments
I don't understand how one can vilify things like requiring the customer to print out a boarding pass when the business model in question is to offer the cheapest possible flights.
Ryanair operates to the maximum possible efficiency, and whenever you fail to comply with their procedures you cost the company that efficiency. Something as simple as printing a boarding pass requires printers at the desks, a person or machine to print the pass, and disrupts the process flow. Yes charging ludicrous penalties is profitable, but it certainly deters people from not following the rules.
I would sooner complain about not being able to present my boarding pass as a QR code on my phone screen. That would require some capital investment on part of Ryanair, but would not cost them in efficiency. If my phone dies or I can't open the email, well thats my fault and I probably owe them the 60 pounds (or whatever it is)