Uh.. audience matters. Like, a lot. If you think all impressions are equal, then you will only be able to attract lowest common denominator advertisers who will only pay you commodity prices. Why do you think washingtonpost.com has ads for asbestos lawyers?
If your site is for luxury yachts owners, or people looking to buy Enterprise CRM systems, or is specially tailored to Fortune 1000 CEOs, you can charge CPMs that most sites only dream of. With a dedicated ad sales staff You could probably clear a million with a few hundred thousand page views a month.
Comments
Uh.. audience matters. Like, a lot. If you think all impressions are equal, then you will only be able to attract lowest common denominator advertisers who will only pay you commodity prices. Why do you think washingtonpost.com has ads for asbestos lawyers?
If your site is for luxury yachts owners, or people looking to buy Enterprise CRM systems, or is specially tailored to Fortune 1000 CEOs, you can charge CPMs that most sites only dream of. With a dedicated ad sales staff You could probably clear a million with a few hundred thousand page views a month.