Take a look at any trade magazine or other specialty publication. In general the ads you'll find there have very low production values.
Award-winning ads and creative branding are necessary when trying to sell highly undifferentiated, commoditized products (e.g., potato chips). But if you have a product that is obviously differentiated from the competition (a laptop with 100 hour battery life, an electric sports car, etc.), informing consumers of your existence is often enough.
I got the impression that ads in specialty publications and trade magazines only have low production values because the companies advertising have small budgets.
Comments
Take a look at any trade magazine or other specialty publication. In general the ads you'll find there have very low production values.
Award-winning ads and creative branding are necessary when trying to sell highly undifferentiated, commoditized products (e.g., potato chips). But if you have a product that is obviously differentiated from the competition (a laptop with 100 hour battery life, an electric sports car, etc.), informing consumers of your existence is often enough.
I got the impression that ads in specialty publications and trade magazines only have low production values because the companies advertising have small budgets.