Comment on Page views required to generate $1M in ad revenue?parentComments−int2e17yBe careful not to confuse uniques with impressions.Assuming 10 impressions per unique, that's still a very respectable CPM of $15.−pjhyett17yThat's the point, though, $15 CPM is enormous compared to the article's claim that the social network average is 40 cents.−jacquesm17yI can confirm that claim.This is over a sample of about 3 million uniques / month.
Comments
Be careful not to confuse uniques with impressions.
Assuming 10 impressions per unique, that's still a very respectable CPM of $15.
That's the point, though, $15 CPM is enormous compared to the article's claim that the social network average is 40 cents.
I can confirm that claim.
This is over a sample of about 3 million uniques / month.