"That being said, good coffee is important for culture."
Without wishing to go all wikipedia, citation needed. What evidence is there that coffee has any impact on things like brand reputation, employee productivity, retention, morale, happiness. Those are the measures of culture. Show evidence that coffee changes them if you're going to make bold claims like the one on your website rather than assuming people's views are aligned with your own.
Not that I'd buy. You used the word "artisanal". Total turn off. :)
Well I guess good coffee > bad coffee, so all things being equal perhaps a company that pays for better coffee for its employees cares about the well being of its people more than companies that don't?
Of course, all too frequently this comes with the added expectation for employees to work longer hours.
Totally agree regarding the poor word choice with "artisanal".
I hear what you're saying about backing up claims regarding how coffee affects culture. I don't know of anything quantifiable. I do know anecdotally from previous jobs, many conversations were sparked around taking a break to brew a cup of coffee @ the office... many late night candles... all nighters... ad infinitum. I guess for those companies that don't really have the coffee culture already, we're not well positioned to convince them that they need to. I think we're focused on the companies that are already buying coffee regularly and want to just outsource that. Unless you thing making those statements detracts from our credibility?
Comments
"That being said, good coffee is important for culture."
Without wishing to go all wikipedia, citation needed. What evidence is there that coffee has any impact on things like brand reputation, employee productivity, retention, morale, happiness. Those are the measures of culture. Show evidence that coffee changes them if you're going to make bold claims like the one on your website rather than assuming people's views are aligned with your own.
Not that I'd buy. You used the word "artisanal". Total turn off. :)
Well I guess good coffee > bad coffee, so all things being equal perhaps a company that pays for better coffee for its employees cares about the well being of its people more than companies that don't?
Of course, all too frequently this comes with the added expectation for employees to work longer hours.
Also, non coffee drinkers may be peeved.
Totally agree regarding the poor word choice with "artisanal".
I hear what you're saying about backing up claims regarding how coffee affects culture. I don't know of anything quantifiable. I do know anecdotally from previous jobs, many conversations were sparked around taking a break to brew a cup of coffee @ the office... many late night candles... all nighters... ad infinitum. I guess for those companies that don't really have the coffee culture already, we're not well positioned to convince them that they need to. I think we're focused on the companies that are already buying coffee regularly and want to just outsource that. Unless you thing making those statements detracts from our credibility?
Yes, please, test this. Build a caffeine free startup.
No coffee, tea or energy drinks allowed.