I run a coffee site in the US www.moustachecoffeeclub.com that also does a subscription based service. We offer a much more premium product, and I have to say my instinct is you should probably do too. A blend of 2/3 robusta really is just competing with Folgers(a really cheap and nasty brand over here). You would probably do better raising your quality level to at least 100% Arabica. At the end of the day when shipping and your business costs are included the cost difference of those beans will be minimal.
One thing though, and I know how complex it is, is you need to simplify your subscription page. Looking at it I have absolutely no idea what I'll be getting, how often I'll be getting it and for what price :)
This is my plans page, http://www.moustachecoffeeclub.com/show_plans
and admittedly it's by no means perfect however I try to simplify the subscription down to the amount / time period :)
Comments
I run a coffee site in the US www.moustachecoffeeclub.com that also does a subscription based service. We offer a much more premium product, and I have to say my instinct is you should probably do too. A blend of 2/3 robusta really is just competing with Folgers(a really cheap and nasty brand over here). You would probably do better raising your quality level to at least 100% Arabica. At the end of the day when shipping and your business costs are included the cost difference of those beans will be minimal.
One thing though, and I know how complex it is, is you need to simplify your subscription page. Looking at it I have absolutely no idea what I'll be getting, how often I'll be getting it and for what price :)
This is my plans page, http://www.moustachecoffeeclub.com/show_plans and admittedly it's by no means perfect however I try to simplify the subscription down to the amount / time period :)
Good luck!