I'm not sure if you caught the other post, but the discounted rate is the price we charged for a few years. Only after revising it UP did we hit a new higher plateau on revenues. Then discounting it these two times in a "sale", we again hit another increased plateau. The market has no memory of our price.
We started originally with monthly, 3 month, 6 month and 12 month access. The LTV of the customer was less and the satisfaction was much lower. Since we promise language learning results, a common sentiment was that they were penalized for learning slowly. When we charged a fixed price, people were more committed, got better results and were happier.
I guess what I'm asking is how can I know that reducing the price to the discounted rate will result in an increase in sales since we already priced it this way in the past. I would actually very much like to have a sub $100 price point, but i'm pretty sure we won't make it back in increased unit sales.
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I'm not sure if you caught the other post, but the discounted rate is the price we charged for a few years. Only after revising it UP did we hit a new higher plateau on revenues. Then discounting it these two times in a "sale", we again hit another increased plateau. The market has no memory of our price.
We started originally with monthly, 3 month, 6 month and 12 month access. The LTV of the customer was less and the satisfaction was much lower. Since we promise language learning results, a common sentiment was that they were penalized for learning slowly. When we charged a fixed price, people were more committed, got better results and were happier.
I guess what I'm asking is how can I know that reducing the price to the discounted rate will result in an increase in sales since we already priced it this way in the past. I would actually very much like to have a sub $100 price point, but i'm pretty sure we won't make it back in increased unit sales.