No apologies, it's good advice! Anyway, for 2013, 51% of unit sales have come from 2 discount offer email events this year. The discount IS the old price we had for years, so it's not that this price is somehow magic on its own. We are pretty sure they're responding to the psychology of the discount, not the actual price.
The sales volume is absolutely huge during these offers. At least by our standards. The two months that we ran the promotions, we brought in 400% and 437% extra on top of a typical monthly revenue, and it all comes in in just 2-3 days, but it's probably because we put a time limit on the offer.
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No apologies, it's good advice! Anyway, for 2013, 51% of unit sales have come from 2 discount offer email events this year. The discount IS the old price we had for years, so it's not that this price is somehow magic on its own. We are pretty sure they're responding to the psychology of the discount, not the actual price.
The sales volume is absolutely huge during these offers. At least by our standards. The two months that we ran the promotions, we brought in 400% and 437% extra on top of a typical monthly revenue, and it all comes in in just 2-3 days, but it's probably because we put a time limit on the offer.