to my knowledge, prime applies to everything -- and it's a huge success. piperjaffray reports there are about 2 million Prime users worldwide and a 20% increase in spending on Amazon after users sign up for Prime.
2m users x $79 per year = $158 million by the way. huge. and that's just revenue from the subscription service, not including the average order increase. plus a 92% renewal rate.
re: amazon stores -- third-party amazon stores offer a great deal for retailers who want to backfill their inventory with products they don't actually carry. amazon then pays the retailer affiliate fees, and the buyer doesn't know the difference.
definitely not true. Fulfillment by Amazon enables third-party products to get Amazon Prime and Super Saver Shipping -- my mintsy.com business utilizes this
Yes, but a large number of items sold by third parties are not fulfilled by amazon.com. For example if you look at the treadmills in the sports section, only items sold by Amazon.com have prime or super saver.
Your point is valid -- Amazon does enable third-party sellers onto the platform that don't utilize Amazon's shipping infrastructure (FBA, which is a recent development). But online retailers can easily leverage FBA to become as competitive with Amazon in terms of shipping perks.
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to my knowledge, prime applies to everything -- and it's a huge success. piperjaffray reports there are about 2 million Prime users worldwide and a 20% increase in spending on Amazon after users sign up for Prime.
2m users x $79 per year = $158 million by the way. huge. and that's just revenue from the subscription service, not including the average order increase. plus a 92% renewal rate.
re: amazon stores -- third-party amazon stores offer a great deal for retailers who want to backfill their inventory with products they don't actually carry. amazon then pays the retailer affiliate fees, and the buyer doesn't know the difference.
Re: "to my knowledge, prime applies to everything"
It definitely doesn't apply to items sold by third parties
definitely not true. Fulfillment by Amazon enables third-party products to get Amazon Prime and Super Saver Shipping -- my mintsy.com business utilizes this
Yes, but a large number of items sold by third parties are not fulfilled by amazon.com. For example if you look at the treadmills in the sports section, only items sold by Amazon.com have prime or super saver.
Your point is valid -- Amazon does enable third-party sellers onto the platform that don't utilize Amazon's shipping infrastructure (FBA, which is a recent development). But online retailers can easily leverage FBA to become as competitive with Amazon in terms of shipping perks.