This is quite common in markets where there are only two or three competitors: instead of focusing on showing why your product is good, you simply bash the competition.
Pepsi vs Coca-Cola is a great example.
Elections in countries with only two parties is another perfect example of this.
It's been happening for a while and it will continue, since it yields results:
The ones educated enough limit themselves to a "sigh. seriously?" and keep on using what they know it's best for them.
Then there's the target market: the ignorant masses, who will fall to these strategies, prove them useful and validate them as good marketing strategies.
The funny thing here is that there's a similiar thread every 24 hours and people always react like this is something new, and like the company in turn is super evil for doing it.
Comments
This is quite common in markets where there are only two or three competitors: instead of focusing on showing why your product is good, you simply bash the competition.
Pepsi vs Coca-Cola is a great example. Elections in countries with only two parties is another perfect example of this.
It's been happening for a while and it will continue, since it yields results:
The ones educated enough limit themselves to a "sigh. seriously?" and keep on using what they know it's best for them.
Then there's the target market: the ignorant masses, who will fall to these strategies, prove them useful and validate them as good marketing strategies.
The funny thing here is that there's a similiar thread every 24 hours and people always react like this is something new, and like the company in turn is super evil for doing it.