Yep, business schools have been furiously selling out for many years. I remember attending classes in IBM and HP branded classrooms, and there were entire wings named after corporate sponsors before I'd left. Branding the degree itself itself isn't too much of a leap from there.
The bitter/sarcastic tone this article takes toward the end reminds me VERY much of humor/commentary I've heard from academics. It's amusing but off-putting at the same time, and comes off sounding as though the writer has an axe to grind.
Comments
Yep, business schools have been furiously selling out for many years. I remember attending classes in IBM and HP branded classrooms, and there were entire wings named after corporate sponsors before I'd left. Branding the degree itself itself isn't too much of a leap from there.
The bitter/sarcastic tone this article takes toward the end reminds me VERY much of humor/commentary I've heard from academics. It's amusing but off-putting at the same time, and comes off sounding as though the writer has an axe to grind.
> The bitter/sarcastic tone this article takes toward the end
That's just how the Economist is. Many of their articles end that way, with some acerbic witticism.