Anyway. If that's the underlying logic... How does communicating "empty set MQ" to your visitors work when you want to market the product with the name "zero MQ"? What do I search for when I remember "empty set MQ"?
To me this just doesn't add up. It looks like an attempt at doing "something cool" gone a bit off target.
Edit: The replies to my original comment here also seems to back up the point that this is not very clear or universal communication.
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In that case they should use the unicode-character or HTML entity designated for empty sets[1], and not the letter Ø.
Believe it or not, even in the Nordic part of the world we do have empty sets, and we are able to distinguish them from Øs just fine :)
[1] http://en.wikipedia.org/wiki/%C3%98#Encoding
Anyway. If that's the underlying logic... How does communicating "empty set MQ" to your visitors work when you want to market the product with the name "zero MQ"? What do I search for when I remember "empty set MQ"?
To me this just doesn't add up. It looks like an attempt at doing "something cool" gone a bit off target.
Edit: The replies to my original comment here also seems to back up the point that this is not very clear or universal communication.
> What do I search for when I remember "empty set MQ"?
https://www.google.com/search?q=0mq
Calm down, it's just a style thing.
http://en.wikipedia.org/wiki/Slashed_zero