The video answers your questions, though, so I'd highly recommend you stick through it if this is a topic you're at all interested in enough to inquire about. It's harder to explain in a convincing way and if the video doesn't excite you then our descriptions absolutely won't.

There's only so much of "new way of collaboration and communication" buzzspeak you can read in comments before it sounds like the same ol' thing. When I saw the video, it really hit home (for me) how this could really improve how I collaborate with my company (and friends) online. If the client, especially, is done right, that is.