I have. They're mostly useless at the stuff people hope they're good at. The best advice I ever heard is not to hire a PR firm until you have too many inbound requests from the press to manage yourself.
In other words: until you've made it big time and spending $10k/mo+ on PR is a non-issue.
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I have. They're mostly useless at the stuff people hope they're good at. The best advice I ever heard is not to hire a PR firm until you have too many inbound requests from the press to manage yourself.
In other words: until you've made it big time and spending $10k/mo+ on PR is a non-issue.