I don't think so. It's pretty standard for companies with a global presence – they need to employ to find out how (potential) customers use technology in other parts of the world with different cultural and socioeconomic conditions. Intel, IBM, Microsoft, Nokia, etc. all do this. A great blog from a Nokia ethnographer: http://janchipchase.com/themes/future-perfect/.
Comments
I had no idea that Microsoft did that kind of research. Maybe this is connected to Bill Gates's philanthropic work.
I don't think so. It's pretty standard for companies with a global presence – they need to employ to find out how (potential) customers use technology in other parts of the world with different cultural and socioeconomic conditions. Intel, IBM, Microsoft, Nokia, etc. all do this. A great blog from a Nokia ethnographer: http://janchipchase.com/themes/future-perfect/.