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Comment on Twitter: What Happens When a Startup is Retweeted to 100k+ Peopleparent

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Try another guess. :)

Twitter is full of bots so retweets mean nothing.

Correct. :)

It surprised us as well. We were expecting to have quite a spike in the traffic, since 100k users is a lot. And it is also the reason why Twitter went so big with the IPO in the first place.

What happened instead is this: http://o7.no/1dgSQg7 (only 29 clicks from Twitter directly)

http://o7.no/1dgTkCR (I will attribute this growth to Twitter for the sake of helping them look better, although it isn't - we've been approaching different user acquisition hacks)

But now I'm actually wondering how many of these Twitter accounts are real. I'd guess 5% tops, or lower. Is it actually worth advertising with Twitter at all?

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