Whether you're consciously thinking about design decisions or not everything is designed.
The better question would be, why does design matter?
This list could be huge but here are a few common reasons:
- To simplify information.
- To make it more digestible.
- To be engaging. To invoke emotion.
If you blast an average email receiver with a poorly designed wall of text, at best, they might read part of it and drop out half way through. Most of them will archive or delete it without even opening it and another portion will probably report it as spam.
I won't sit here and discuss the complexities of why design matters but here are a few links:
Comments
Why do emails need to be designed in the first place? Honest question.
Whether you're consciously thinking about design decisions or not everything is designed.
The better question would be, why does design matter?
This list could be huge but here are a few common reasons:
- To simplify information.
- To make it more digestible.
- To be engaging. To invoke emotion.
If you blast an average email receiver with a poorly designed wall of text, at best, they might read part of it and drop out half way through. Most of them will archive or delete it without even opening it and another portion will probably report it as spam.
I won't sit here and discuss the complexities of why design matters but here are a few links:
- http://www.fastcodesign.com/3019604/design-50/design-in-30-s...
- http://articles.latimes.com/2013/sep/30/business/la-fi-mo-wo...
- http://www.hackdesign.org/lessons/1