From my own experience, many don't give because they don't want to. Oh, they will use the excuses presented here or make them up as they go.
I thought the same thing when I read this post. I'm sure there are folks who don't donate because they're genuinely concerned about fraud or lack of efficiency, but my perception is that most of the people who have the means to donate but don't simply aren't interested.
Finding a great organization that is well-known and reputable is not difficult, and there's no reason that a person's generosity needs to be spread thinly across multiple organizations. Pick an organization that you like, set up an automated monthly donation via credit card (as you hinted, most organizations make this easy) and be happy. It's that simple.
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I thought the same thing when I read this post. I'm sure there are folks who don't donate because they're genuinely concerned about fraud or lack of efficiency, but my perception is that most of the people who have the means to donate but don't simply aren't interested.
Finding a great organization that is well-known and reputable is not difficult, and there's no reason that a person's generosity needs to be spread thinly across multiple organizations. Pick an organization that you like, set up an automated monthly donation via credit card (as you hinted, most organizations make this easy) and be happy. It's that simple.