This is an article about marketing browsers, i.e. what can browsers offer so that people start caring which browser they are using.
I just don’t really see the big problem there. We have got a lot of healthy competition in the browser market. The dark ages of IE6 are (nearly) over and the future of browsers is looking pretty good.
I don’t think you will be able to change much about the way people think about the web and browsers. Browsers are just one of those transparent things that remain in the background. And I’m pretty sure that throwing features at the problem is not the right way to go. Turning browsers into glorified <Insert-Your-Favorite-Web-Thing-Here> clients just seems to be a pretty stupid move.
Comments
This is an article about marketing browsers, i.e. what can browsers offer so that people start caring which browser they are using.
I just don’t really see the big problem there. We have got a lot of healthy competition in the browser market. The dark ages of IE6 are (nearly) over and the future of browsers is looking pretty good.
I don’t think you will be able to change much about the way people think about the web and browsers. Browsers are just one of those transparent things that remain in the background. And I’m pretty sure that throwing features at the problem is not the right way to go. Turning browsers into glorified <Insert-Your-Favorite-Web-Thing-Here> clients just seems to be a pretty stupid move.