Hover clone was the only one that put the locations on a map. This test seems to, more than anything else, have proven that when searching for office space _exact_ location is one of the primary criteria.
I wouldn't be at all surprised if "just show me where it is on a map" is a feature most commercial real-estate search sites are missing.
This explanation does not address the fact that all three of the original designs had a heavy map emphasis including the ability in Unified View to make the map full screen. Keep in mind that the split test was 9-way in that each variation had to outperform the control. I think hover1 outperformed all versions because it gives the ability to quickly process massive amounts of data without clicking or changing pages.
The ability to make the map full screen != a large easy to use map and definitely != ability to see exact location.
What percent of users clicked to make the map full screen?
"The ability to quickly process massive amounts of data without clicking or changing pages" sounds like it may be a good design mantra for your business.
Comments
Hover clone was the only one that put the locations on a map. This test seems to, more than anything else, have proven that when searching for office space _exact_ location is one of the primary criteria.
I wouldn't be at all surprised if "just show me where it is on a map" is a feature most commercial real-estate search sites are missing.
This explanation does not address the fact that all three of the original designs had a heavy map emphasis including the ability in Unified View to make the map full screen. Keep in mind that the split test was 9-way in that each variation had to outperform the control. I think hover1 outperformed all versions because it gives the ability to quickly process massive amounts of data without clicking or changing pages.
The ability to make the map full screen != a large easy to use map and definitely != ability to see exact location.
What percent of users clicked to make the map full screen?
"The ability to quickly process massive amounts of data without clicking or changing pages" sounds like it may be a good design mantra for your business.