If your goal is to distract and confuse people, by getting them to click on your ads and buy your products, then use HTML e-mail. If you want to communicate clearly, then stop worrying about layout & typography and concentrate on the words you are writing.
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...at distracting and confusing readers.
If your goal is to distract and confuse people, by getting them to click on your ads and buy your products, then use HTML e-mail. If you want to communicate clearly, then stop worrying about layout & typography and concentrate on the words you are writing.
That's just wrong. Layout and typography are important elements to clear communication.
Right, because when people are talking to you, all you hear is an incomprehensible stream of blah, blah, blah.
And people use single tone of voice, never emphasize their voice, and never use hand gesture, right?
So do you think a Steve Jobs presentation would be as effective audio-only?
It would be preferable. Does that count?