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Comment on Responsive HTML Emails: a Different Strategy

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Nice post!

Another challenge on mobile is that most of the times images/ background-images aren't served at all. So as long as there is just text and style on your email this strategy would just work. The moment you decide to step-up the visuals, you'd start thinking why the hell does the world still use email at all?

Images on any Apple device are shown by default. If you don't give any dimensions to the image, it will collapse when images are blocked. You can use a table with a background-color as a fallback when images are blocked so it still looks good even without images.

That said, some folks go with image-heavy emails to encourage people to turn on the images. ASOS are particularly well known for this.

And if you want to get really creative when dealing with image-blocking - http://www.campaignmonitor.com/blog/post/3642/email-with-pix...

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