This could be a fantastic opportunity for startups to scale more quickly without most of the per-user costs. If the user brings his own storage, I don't have to pay Google/Amazon/etc. to put the user's data in my app's datastore. Since Dropbox has utility to the user beyond just my app, I don't have to convince the user to start a subscription with me to cover his share of my costs; he already has a Dropbox account. As long as Dropbox comes with 2GB free storage, he doesn't even have to be a paying customer.
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This could be a fantastic opportunity for startups to scale more quickly without most of the per-user costs. If the user brings his own storage, I don't have to pay Google/Amazon/etc. to put the user's data in my app's datastore. Since Dropbox has utility to the user beyond just my app, I don't have to convince the user to start a subscription with me to cover his share of my costs; he already has a Dropbox account. As long as Dropbox comes with 2GB free storage, he doesn't even have to be a paying customer.