> No cash required! Donations will be charged directly to your Uber account.
This is big as most everyone who signs up now has an account with Uber. Once Uber has my credit card information, I am less hesitant to use their service in the future. It sounds like a great way to reduce friction to me.
Off-topic: I remember when the only reason I signed up for Living Social was because Amazon.com was giving me $10 in gift certificate. I thought they were idiots for giving me free money. Of course, I don't think twice about having a $90 gift card balance "because it never expires".
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It is not just a PR gimmick. Look at this line:
This is big as most everyone who signs up now has an account with Uber. Once Uber has my credit card information, I am less hesitant to use their service in the future. It sounds like a great way to reduce friction to me.
Off-topic: I remember when the only reason I signed up for Living Social was because Amazon.com was giving me $10 in gift certificate. I thought they were idiots for giving me free money. Of course, I don't think twice about having a $90 gift card balance "because it never expires".