For something that actually matters to me, I'll work with a designer on the core visual concept, meaning usually the logo, color palette, and overall feel. Once I have that, I feel competent staying within the given parameters to put together a pretty solid design.
It really helps to spend some effort learning the basic rules of typography and visual design. It won't make you a great designer, but it will make you a much smarter customer of designers, and make you able to execute someone else's design concepts gracefully.
Comments
For something that actually matters to me, I'll work with a designer on the core visual concept, meaning usually the logo, color palette, and overall feel. Once I have that, I feel competent staying within the given parameters to put together a pretty solid design.
It really helps to spend some effort learning the basic rules of typography and visual design. It won't make you a great designer, but it will make you a much smarter customer of designers, and make you able to execute someone else's design concepts gracefully.