Pogue is an okay journalist, but great at building a personal brand, which now extends to books and the conference circuit as well as writing.
I spent seven years as an editor at top NYC magazines, and saw time and again that great journalists - even great brand-builders - aren't usually great at creating and managing new ventures. There are exceptions, though, and I hope Pogue is one of them.
Comments
Pogue is an okay journalist, but great at building a personal brand, which now extends to books and the conference circuit as well as writing.
I spent seven years as an editor at top NYC magazines, and saw time and again that great journalists - even great brand-builders - aren't usually great at creating and managing new ventures. There are exceptions, though, and I hope Pogue is one of them.