Meanwhile, very far from all of this, with no press, no hacker news front page, no praise for their cleverness, street restaurants in Brazil located on areas with high-density of corporate offices have been doing this for years. No capital efficience fancy wording, they just realized that people were going elsewhere because they had a very long line and did something about it.
Funny how hype and self-importance reinforce themselves. This is big news about what looks like a fantastic idea from the incredible minds of insanely clever bankers. If you are Goldman Sachs, whatever you do must be clever. If you are CNBC whatever you talk about must be important.
It's a fluff story about a powerful company (local to CNBC and active in the same circles) that does well with capitalism and efficiency using market principles in everyday ways.
I don't think it was intended to be a "first ever in the world" slight against Brazilian street restaurants.
Meh, slow news day overall what with the resolution of the End of the World(tm) non-crisis over the debt ceiling.
Applying a lunch hour surcharge is probably the simplest way to even out the load a bit if that's your only problem.
But I know food vendors in various places around the world with near-constant long lines, and surely the answer in that case is to increase capacity, take orders in advance, maybe do delivery, etc. High demand is a good problem to have, but it is a problem, and it usually doesn't get addressed.
Comments
Meanwhile, very far from all of this, with no press, no hacker news front page, no praise for their cleverness, street restaurants in Brazil located on areas with high-density of corporate offices have been doing this for years. No capital efficience fancy wording, they just realized that people were going elsewhere because they had a very long line and did something about it.
Funny how hype and self-importance reinforce themselves. This is big news about what looks like a fantastic idea from the incredible minds of insanely clever bankers. If you are Goldman Sachs, whatever you do must be clever. If you are CNBC whatever you talk about must be important.
It's a fluff story about a powerful company (local to CNBC and active in the same circles) that does well with capitalism and efficiency using market principles in everyday ways.
I don't think it was intended to be a "first ever in the world" slight against Brazilian street restaurants.
Meh, slow news day overall what with the resolution of the End of the World(tm) non-crisis over the debt ceiling.
Applying a lunch hour surcharge is probably the simplest way to even out the load a bit if that's your only problem.
But I know food vendors in various places around the world with near-constant long lines, and surely the answer in that case is to increase capacity, take orders in advance, maybe do delivery, etc. High demand is a good problem to have, but it is a problem, and it usually doesn't get addressed.