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Comment on The creepy capital efficiency of Goldman's cafeteria

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They did this because they're obsessed with avoiding queues and doing everything efficiently, but have a culture where everyone will queue up for 10+ minutes waiting to avoid paying a couple dollars more? Seems silly the way the author explains the motivations.

Perhaps the implementer of the scheme likes to get lunch at 1:20pm? Jump the queue, get what you want while the poor saps wait in line - now that sounds like capitalism to me.

"Everyone" doesn't queue-up for 10 minutes.

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