don’t say “if we capture 10% of this 100 billion dollar market, we’ll be making 10 billion dollars!”
From this, based on the volume of repairs in San Francisco...we could be operating at about $70k per day in just SF.
A bottom-up story can just be a top-down one in disguise. Capturing 10% of a market doesn't sound too hard until the word "billion" appears. Instead, we can capture 114% of one region. And $20 million per year is too big, so let's give it per day.
Just saying "the average dishwasher needs a $200 repair once every two years" tells me more than that entire paragraph.
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A bottom-up story can just be a top-down one in disguise. Capturing 10% of a market doesn't sound too hard until the word "billion" appears. Instead, we can capture 114% of one region. And $20 million per year is too big, so let's give it per day.
Just saying "the average dishwasher needs a $200 repair once every two years" tells me more than that entire paragraph.