A one-sentence pitch isn't enough to get me to click a button which looks and feels like taking an action. I'd rather see at least a short paragraph go into a bit more detail, first.
As it is, the homepage is basically a splash screen. That might even be okay, but making the only interaction a button that implies it takes an action makes me feel like I need to make a yes/no decision on your product before I even have a good feeling for what it is.
You're right. We changed the button-wording to make it more obvious there's more information hidden behind it instead of only a signup link. (Waiting for the cache to invalidate/expire)
The content of the almost-hidden Learn More link would easily fit unobtrusively below your call to action button, providing more detail for people like me.
Comments
A one-sentence pitch isn't enough to get me to click a button which looks and feels like taking an action. I'd rather see at least a short paragraph go into a bit more detail, first.
As it is, the homepage is basically a splash screen. That might even be okay, but making the only interaction a button that implies it takes an action makes me feel like I need to make a yes/no decision on your product before I even have a good feeling for what it is.
You're right. We changed the button-wording to make it more obvious there's more information hidden behind it instead of only a signup link. (Waiting for the cache to invalidate/expire)
The content of the almost-hidden Learn More link would easily fit unobtrusively below your call to action button, providing more detail for people like me.