Interesting post. I just launched a Newsstand app (http://35mm.io) specifically so that I could leverage the "free trial" period for subscription IAPs and recurring revenue. Even given the list of reasons cited in the article, I'd still choose that path.
It'd be interesting to see this from an individual/small team's perspective vs. that of a publisher.
Free trials are a must, but you may find that other mechanisms convert better than the Apple-provided one. For example, I would consider offering a free issue on first launch without making the user sign in with their Apple ID and confirming a recurring subscription.
Recurring subscription revenue is possible outside the Newsstand section, too; that was one of the points I was trying to make.
Comments
Interesting post. I just launched a Newsstand app (http://35mm.io) specifically so that I could leverage the "free trial" period for subscription IAPs and recurring revenue. Even given the list of reasons cited in the article, I'd still choose that path.
It'd be interesting to see this from an individual/small team's perspective vs. that of a publisher.
Free trials are a must, but you may find that other mechanisms convert better than the Apple-provided one. For example, I would consider offering a free issue on first launch without making the user sign in with their Apple ID and confirming a recurring subscription.
Recurring subscription revenue is possible outside the Newsstand section, too; that was one of the points I was trying to make.