In India, where penetration of tech among SMBs is abysmally low (and is also a massive opportunity), cloud based accounting software is distrusted because it is transparent, rules-based and off-premise
To avoid taxes, most businesses fudge their accounts. Many maintain two sets of accounts - one for the tax officials and another one for the owners. Thus there is a premium on keeping data within premises and in silos.
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In India, where penetration of tech among SMBs is abysmally low (and is also a massive opportunity), cloud based accounting software is distrusted because it is transparent, rules-based and off-premise
To avoid taxes, most businesses fudge their accounts. Many maintain two sets of accounts - one for the tax officials and another one for the owners. Thus there is a premium on keeping data within premises and in silos.