Agreed. I limited the sample to Advertising, Media, and Software only for just that reason: they have similar (though not identical) expense structures.
Software companies not in the ads/media industry or those not operating as marketplaces will always have less revenue. Whereas companies that are especially in the business of providing advertising will typically handle much larger revenue streams. So a SAAS company vs an ad network could see dramatically different revenues at similar sizes. Strangely enough, a SAAS company is not necessarily more profitable at similar revenue.
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Agreed. I limited the sample to Advertising, Media, and Software only for just that reason: they have similar (though not identical) expense structures.
Software companies not in the ads/media industry or those not operating as marketplaces will always have less revenue. Whereas companies that are especially in the business of providing advertising will typically handle much larger revenue streams. So a SAAS company vs an ad network could see dramatically different revenues at similar sizes. Strangely enough, a SAAS company is not necessarily more profitable at similar revenue.