Yahoo came into Japan by selling part of them to Softbank (Son Masayoshi). This led them to be a separate entity to Yahoo Global. E.g. if you try to find a job in Yahoo Global you will not find jobs listed in Japan and vice versa.
Google came in thinking that they can implement US/Western practices which allowed them to be successful overseas. This unfortunately does not work.
Japan's market is very unique and very self sustaining. Due to the population and the way the people behave. For example Yahoo Auctions is still the number 1 auction website in the world whereas Ebay has never penetrated the market. And Ebay also has moved into the form of a marketplace over the last few years. Yahoo Auctions has largely not changed over the years.
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Yahoo came into Japan by selling part of them to Softbank (Son Masayoshi). This led them to be a separate entity to Yahoo Global. E.g. if you try to find a job in Yahoo Global you will not find jobs listed in Japan and vice versa.
Google came in thinking that they can implement US/Western practices which allowed them to be successful overseas. This unfortunately does not work.
Japan's market is very unique and very self sustaining. Due to the population and the way the people behave. For example Yahoo Auctions is still the number 1 auction website in the world whereas Ebay has never penetrated the market. And Ebay also has moved into the form of a marketplace over the last few years. Yahoo Auctions has largely not changed over the years.