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That's a shame, very cool concept. I wish them all the best. What was their actual business model though? Anyone know?

Freemium. You could get basic functionality for free, but certain tasks would cost money. I seem to remember thinking that the balance between what was free and what was paid was a bit off.

I see now. So they were trying to go off of in app purchases? That's not a bad way to do it. I think the problem is monetizing a service like that WITH competitors like google now is just a hard problem in general. I could see where it would be a good idea if they had some good lockin. It was definitely worth an attempt.

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