Even if no one wanted the gold color, the babble in the press is gold itself. I wonder how much of this was foreseen, or even instigated by the PR flacks.
I see it as common marketing strategy. It's all about shifting the conversation from "do I really need an incremental smartphone upgrade?" to "are you getting the gold or sticking with white?" I realise its significantly more nuanced than that, but at the core, its subtly changing the decision process of the consumer.
The comments in this thread, the blog post itself, and all the other media coverage, is all playing the same game; it underpins most tech coverage - be it android/ios, xbox/sony, mac/pac - its about setting up either/ors and removing the decision of none.
Comments
Even if no one wanted the gold color, the babble in the press is gold itself. I wonder how much of this was foreseen, or even instigated by the PR flacks.
I see it as common marketing strategy. It's all about shifting the conversation from "do I really need an incremental smartphone upgrade?" to "are you getting the gold or sticking with white?" I realise its significantly more nuanced than that, but at the core, its subtly changing the decision process of the consumer.
The comments in this thread, the blog post itself, and all the other media coverage, is all playing the same game; it underpins most tech coverage - be it android/ios, xbox/sony, mac/pac - its about setting up either/ors and removing the decision of none.