So on the money. How does this happen? Mayer's majdate was all about a culture shift, aligning the company to her old digs at Google. But it remains a thoroughly mediocre interface and service (for some reason I have refused to relinquish my Yahoo Mail account).
I think it comes down to 2 things:
A) there's an AOL-esque aspect to Yahoo. I genuinely believe that they don't want to be innovative, because they have such a white-shoe and casual-user demographic trapped in their walled garden. Yahoo doesn't want or need to re-invent ghe wheel.
Ii) Yahoo, as s company, is such a bloated entity. A fresh, interesting, original design concept would have so many layers to penetrate. Hence, the diluted mediocre crap.
Comments
So on the money. How does this happen? Mayer's majdate was all about a culture shift, aligning the company to her old digs at Google. But it remains a thoroughly mediocre interface and service (for some reason I have refused to relinquish my Yahoo Mail account).
I think it comes down to 2 things:
A) there's an AOL-esque aspect to Yahoo. I genuinely believe that they don't want to be innovative, because they have such a white-shoe and casual-user demographic trapped in their walled garden. Yahoo doesn't want or need to re-invent ghe wheel.
Ii) Yahoo, as s company, is such a bloated entity. A fresh, interesting, original design concept would have so many layers to penetrate. Hence, the diluted mediocre crap.
I think Marissa tries to be personally involved in some design work.
She's pretty hands on. This is an illuminating (though longish) piece regarding her approach: http://www.businessinsider.com.au/marissa-mayer-biography-20...