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Comment on Google Is Exploring an Alternative to Cookies for Ad Tracking

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An "identifier, tied to users of its Chrome browser on a specific device, that advertisers would use to target ads"

Isn't that the most common definition of a cookie now? What's the difference between this and a cookie?

What's the difference between this and a cookie?

This not-quite-a-cookie wouldn't be suppressed by the technical mechanisms springing up to suppress cookies.

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