There are downsides to being a great salesman. Sometimes you get what you want. Raising tens of millions of dollars and starting a company has got to be fun. Facing the reality of building a boring ass SEO company? Not so much. Fortunately, he's got enough runway and personal wealth to procrastinate for the next couple years. Maybe a few cheap tricks and shortcuts will keep his traffic growing enough to keep his investors off his back. No? Shit.