Couldn't agree with #4 (Exorcise BigCo Demons) more, haven't seen it written about much, feels like a fresh point worth considering.
Whole startup org charts (or use-of-proceeds slides) are based on the same stale shake-and-bake playbook, which is probably why so many of the resulting companies have the obligatory 4-person marcom team with the VP/Marketing, the Dir/Marketing whose job depends on managing booths at conferences, the PR/AR person who adds the obligatory budget line item for Gartner and Schwarz Communications, and "Sr. Marketing Manager" whose job it is to project manage the people that team outsources copywriting to.
Comments
Couldn't agree with #4 (Exorcise BigCo Demons) more, haven't seen it written about much, feels like a fresh point worth considering.
Whole startup org charts (or use-of-proceeds slides) are based on the same stale shake-and-bake playbook, which is probably why so many of the resulting companies have the obligatory 4-person marcom team with the VP/Marketing, the Dir/Marketing whose job depends on managing booths at conferences, the PR/AR person who adds the obligatory budget line item for Gartner and Schwarz Communications, and "Sr. Marketing Manager" whose job it is to project manage the people that team outsources copywriting to.