Re: People who are saying the funnel is still there.
This is entirely a perspective thing; the customers see messages and options, not a funnel. You only see a funnel when you think of it as one.
The author describes a deliberate avoidance of business philosophy based around conversion metrics. Hence if your thoughts are to push them back into the conversation, you immediately taint his purpose. Assimilating any one set of metrics into the prime position will essentialize the business into "make those numbers go up," creating a feedback loop that guides future decisions. That feedback loop subsequently creates its own conclusions about how to advance the business. If you break the loop and construct a different one, with different abstractions, you get a different kind of business. That's the big takeaway here.
Comments
Re: People who are saying the funnel is still there.
This is entirely a perspective thing; the customers see messages and options, not a funnel. You only see a funnel when you think of it as one.
The author describes a deliberate avoidance of business philosophy based around conversion metrics. Hence if your thoughts are to push them back into the conversation, you immediately taint his purpose. Assimilating any one set of metrics into the prime position will essentialize the business into "make those numbers go up," creating a feedback loop that guides future decisions. That feedback loop subsequently creates its own conclusions about how to advance the business. If you break the loop and construct a different one, with different abstractions, you get a different kind of business. That's the big takeaway here.