I like the concept. Using it to measure, evaluate and manage leads that fall into level 1 (widest part on top) is by itself a good thing. I once worked for a large company whose sales funnel had 7 stages/filters inside. Each one of them affecting of being affected by more than one organization. Dealing with it was a pain for most sales guys because it was easy to see where the opportunity was stuck in the funnel, but very hard to see why. I can imagine that smaller less complex organization could easily pull out a 3 or 4 level funnel, go with it and see its benefits.
Comments
I like the concept. Using it to measure, evaluate and manage leads that fall into level 1 (widest part on top) is by itself a good thing. I once worked for a large company whose sales funnel had 7 stages/filters inside. Each one of them affecting of being affected by more than one organization. Dealing with it was a pain for most sales guys because it was easy to see where the opportunity was stuck in the funnel, but very hard to see why. I can imagine that smaller less complex organization could easily pull out a 3 or 4 level funnel, go with it and see its benefits.