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Comment on Techmeme is now writing its own headlinesparent

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Why stop at a headline? Why not a /.-like summary or quote that represents the article? Headlines are made for enticing clicks, not informing the reader.

Have you checked out http://thetechblock.com recently? I like what they're doing.

The headlines purpose is to inform the reader so they will be enticed to read more. If it doesn't do this, it's a badly written headline, it doesn't need to be patched, but re-written right.

Enticement is a goal of providers with certain models. Readers want an accurate indication of whether the target contains new and useful information. These goals can often conflict. Techmeme is more aligned with the readers, here.

Not always easy to find the right balance - put all the info in the headline, and you'll get more RTs than clicks; but teasing can also go too far - @HuffPoSpoilers always cracks me up!

I'd agree, another subhed-line or even short blurb could be added to the collaborative-tournament process.

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