I just see them as realistic. Of the people who use the internet, only some will find out about you. Of those, only some of them will care. Of those, only some will be willing & able to pay, etc.
The thing about flipping the funnel upside-down is clever, but I wonder how much it has to do with scale. Word of mouth can be a great driver of growth when you're small, but what about after that? Plus, the same effect applies where only some will pay you. So I'm not sure how different it actually is.
I agree that trying to make money from stuff you built often involves doing things with various degrees of grody-ness. I think what the author has done here is to think about that in a way that he finds palatable, and that's certainly important. But I wonder how much of this is about changing perception rather than action.
Comments
I just see them as realistic. Of the people who use the internet, only some will find out about you. Of those, only some of them will care. Of those, only some will be willing & able to pay, etc.
The thing about flipping the funnel upside-down is clever, but I wonder how much it has to do with scale. Word of mouth can be a great driver of growth when you're small, but what about after that? Plus, the same effect applies where only some will pay you. So I'm not sure how different it actually is.
I agree that trying to make money from stuff you built often involves doing things with various degrees of grody-ness. I think what the author has done here is to think about that in a way that he finds palatable, and that's certainly important. But I wonder how much of this is about changing perception rather than action.