Unrelated, but to the tune of the new interest in Yahoo that Marissa Mayer sparked: As a working adult, say, with no time for more entertainment, why would I visit a Yahoo site?
Yahoo's entire strategy revolves around the idea that peoples' tastes and habits change over time, but that content is perennial and not even close to the point of saturation.
I'm not saying there aren't people for whom this strategy doesn't apply -- some call them the "Oh, I don't own a television" crowd -- but it's certainly not just a generational thing.
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Unrelated, but to the tune of the new interest in Yahoo that Marissa Mayer sparked: As a working adult, say, with no time for more entertainment, why would I visit a Yahoo site?
Yahoo's entire strategy revolves around the idea that peoples' tastes and habits change over time, but that content is perennial and not even close to the point of saturation.
I'm not saying there aren't people for whom this strategy doesn't apply -- some call them the "Oh, I don't own a television" crowd -- but it's certainly not just a generational thing.
I'm imagining a crowd somewhat like reddit, yet older, more mature.
If you aren't either visiting Yahoo daily or check the email daily, you are the minority.