The number of people using Bitcoin now is negligible, it may as well be 0. Coinbase is perfectly positioned to be a serious player if Bitcoin does achieve the lofty goals supporters are aiming for: Coinbase will make money hand over fist from personal users if that happens. 0% for merchants is Coinbase investing in the long term success of Bitcoin. The money they would make now from charging merchants is inconsequential compared to the money they will make long term if Bitcoin succeeds.
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The number of people using Bitcoin now is negligible, it may as well be 0. Coinbase is perfectly positioned to be a serious player if Bitcoin does achieve the lofty goals supporters are aiming for: Coinbase will make money hand over fist from personal users if that happens. 0% for merchants is Coinbase investing in the long term success of Bitcoin. The money they would make now from charging merchants is inconsequential compared to the money they will make long term if Bitcoin succeeds.
This is more of a marketing stunt. They might as well pay you to be a merchant.