Ditto -- this was a great idea, and I was hoping to see an international roll-out as well. I am an American living abroad (SE Asia) and often find it difficult to reconnect with my friends, so I've used it a few times in the past month, thankfully without any of issues/horror stories as described here.

Sure, maybe the gifts are cheesy (coffee mugs, etc) and limited, but I have always found that a real physical product in someone's hands has more impact than an impersonal gift card. I'm sad to see this service go, but I hope someone steps into this niche.