He's a businessman, not the head of a charity. In 2007, the homeopathic industry did $3.7 billion in sales. It is probably higher now.
On the other hand, if this thing works, it surely does so by placebo, but due to the harmful effects of actual caffeine usage, placebo might actually be a major benefit to the consumer.
$3.7 billion in sales is not a lot when you are talking about an industry or market.
Now if you spread the $3.7 billion over the different product options, one option alone is probably not going to bring in a whole bunch of revenue. Afterall, it isn't $3.7 billion for Caffeine sprays only...
If you give them 1/1000 of the total market, that is only $3.7 million in revenue for a company. That isn't what most would consider high potential.
Comments
He's a businessman, not the head of a charity. In 2007, the homeopathic industry did $3.7 billion in sales. It is probably higher now.
On the other hand, if this thing works, it surely does so by placebo, but due to the harmful effects of actual caffeine usage, placebo might actually be a major benefit to the consumer.
$3.7 billion in sales is not a lot when you are talking about an industry or market.
Now if you spread the $3.7 billion over the different product options, one option alone is probably not going to bring in a whole bunch of revenue. Afterall, it isn't $3.7 billion for Caffeine sprays only...
If you give them 1/1000 of the total market, that is only $3.7 million in revenue for a company. That isn't what most would consider high potential.