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Comment on Ask HN: How do I convey a price increase to users of my web app?parent

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This is the canonical right answer for most SaaS products.

In addition, if you were to hypothetically announce today that prices are increasing after September 1st for new customers but that anyone with an account created before September 1st is grandfathered in on the old pricing, you'll get a nice spike in account creation in the next 10 days or so.

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