If one looks at the intra-day chart of AMZN, you could see the market adjust the pricing of the stock relative to the revenue lost every second due to site down.
The interesting thing is that amazon doesn't typically lose orders when the site goes down for a short period, it often just causes people to delay their orders a little.
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If one looks at the intra-day chart of AMZN, you could see the market adjust the pricing of the stock relative to the revenue lost every second due to site down.
https://www.google.com/finance?q=amzn&ei=JWwSUuCkE8Lp0QGC5QE; compare to SPY, the overall market trend.
The interesting thing is that amazon doesn't typically lose orders when the site goes down for a short period, it often just causes people to delay their orders a little.